AdSense: Tweaking Your Ads to Get Higher Click-through Rate
Tuesday, January 26, 2010 7:33There are various options that Google provides you to dress up your ads to make money. You can actually change the size, the colors and obviously the best thing is that you can choose between video, text or video and text ads. This makes Adsense on of the best advertising services available today.
Here is what you can do with your Google Adsense to dress it up nicely so that the people will click more and more ads and you can make more money.
• You will have option to choose the ad shape. The available shapes are banners, sky scrapper, rectangles and squares. Shape is extremely important and you should select the shape of the ads according to the design of your website. Some of the shapes work best on one kind of websites where others work better on other websites. The most important thing while choosing the geometrical shape of your ads is to know where to place the ads. If you have a two columns website and you want your ads to go to the narrow column, then you should choose sky scrapper. If you are aiming to place the Google Adsense on the top of your page, then a rectangular pattern would suit you. It would give a better look to your website and the ads will appear more appealing.
• Once you have chosen the geometrical shape of your ads, you will have to make the decision as to the colors of the ads. Colors are also very important as they are part of the entire color scheme of the website. The choice of the colors depends upon that web design. Sometimes you would feel that a matching color to your website would look better. Sometimes even a contrasting color can give more appeal to the ads. All you want is to make them more appealing and readable. While choosing the colors keep in mind that the ads should remain readable and should remain distinguished from your web content. But if you are placing them inside the content, then try to use a matching color scheme so that they do not stand out and look like a part of the content. But you may have a different opinion. Try different things and watch what works best for you.
• Make sure that you are not choosing the wrong place to display your ads. Sometimes putting the ads in the content will look ugly. Sometimes they would look bad at the top of your website. At times they look great just under your categories. They are also placed after every post. Consider different options and dress them up nicely. You can try a hundred different combination. Try until you find what is the best for your website.
